Is OTT Replacing the Weekend Theatre Habit in India?
Posted on August 20, 2026 by Shivani Thakur
For decades, going to the cinema at the weekend was one of India’s most familiar entertainment routines. A new movie meant choosing a show, calling friends or family, travelling to the theatre and spending a few hours watching it on the big screen. Today, that decision is no longer automatic. A viewer can watch a […]